About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, ALX now operates independently to provide world-class tech skills training and career acceleration programmes.

Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa, we provide access to quality learning, expert instructors, and a strong professional network. Our programmes prepare learners for careers in software engineering, data science, and cybersecurity.

Our Impact

347k+ graduates since 2020
257k youth in work
31k youth starting ventures
60k jobs created by entrepreneurs

Visit www.alxafrica.com to learn more.

Role Summary

ALX Africa is seeking a Senior Marketing Automation Specialist to design, scale, and optimize automation systems powering customer and stakeholder journeys.

This role sits within the Sales and Marketing Automation team and partners across departments to build scalable CRM processes, workflows, and integrations.

You will own the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns and lifecycle management.

Key Responsibilities

Own and optimize HubSpot CRM for lead management and engagement.
Design multi-channel automation strategies (email, WhatsApp, SMS, etc.).
Manage integrations between HubSpot and systems like Salesforce and Jotform.
Ensure data hygiene, governance, segmentation, and compliance.
Collaborate with Marketing, Sales, Engineering, and Operations teams.
Build dashboards and reporting systems for performance tracking.
Lead training and enablement initiatives for platform adoption.
Act as a strategic advisor on automation and innovation.
Stay updated on AI and automation trends to improve processes.

Skill Requirements (Essential)

6+ years experience in CRM, marketing automation, or RevOps.
Expert-level experience with HubSpot or similar CRM platforms.
Experience managing complex multi-region automation systems.
Strong understanding of data governance and compliance (GDPR, CAN-SPAM).
Ability to translate business needs into scalable automation systems.
Strong analytical and reporting skills.
Ability to work cross-functionally in a dynamic environment.

Skill Requirements (Preferred)

HubSpot certifications (Marketing Hub, Admin, Operations Hub).
Experience with APIs, integrations, or tools like Zapier or Make.
Exposure to Salesforce or enterprise CRM systems.
Experience in shared services or center-of-excellence teams.
Knowledge of documentation and change management practices.

Person Specification

Courage: Willingness to challenge and innovate.
Humility: Openness to learning and collaboration.
Adventure: Passion for ambitious goals and challenges.
Initiative: Proactive problem-solving mindset.
Resilience: Ability to overcome setbacks and adapt.

Employment Type

Full-time

Work Hours

40 hours per week

Additional Information

This is a highly collaborative remote role requiring strong communication across global teams. Candidates should be self-driven, comfortable working virtually, and committed to continuous learning and professional development.